Chair and Professor of Marketing

Degrees:
Ph.D. (University of Oklahoma)
M.B.A. (Western Illinois University)
M.B.A. (University of Karachi)

Courses:
MARK 3001: Introduction to Marketing
MARK 4110: Marketing Management
MARK 4040: International Marketing
MARK 6100: Marketing Management
MARK 6140: Global Marketing Strategy
MARK 6953: Globalization & Business Strategy

Research Interests:
Research interests include market entry strategies, globalization, strategic marketing, and consumer psychology. Dr. Akhter has published in international business and marketing journals such as Journal of International Business Studies, European Journal of Marketing, International Trade Journal, Business Horizons, Journal of World Business, and Journal of Advertising.

Other Information:
Dr. Akhter has guest edited special issues of the Journal of Direct Marketing on International Direct Marketing and a special issue of the Journal of Interactive Marketing on International Interactive Marketing.  His book on Global Marketing was published by South-Western Publishing Co.  Dr. Akhter serves as a consultant and conducts global marketing and strategic marketing seminars internationally.

Contact Information:
Phone: (414) 288-3309
E-Mail: syed.akhter@marquette.edu