Associate Professor of Marketing

Degrees:
Ph.D. in Business Administration (University of Illinois)
M.B.A. (St. Cloud State University)
B.S. in Speech Communication (University of Wisconsin-Whitewater)

Courses:
MARK 3001: Introduction to Marketing
MARK 4110: Marketing Management
MARK 6100: Marketing Management
MARK 6953: Customer Satisfaction
EMBA 240: Marketing Management

Research Interests:
Dr. Garrett's primary areas of research interest are consumer satisfaction, customer service, and customer relationship management. He currently serves on the editorial review board for the Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior. His research has been published in a variety of academic and trade journals including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Affairs, Journal of Business Ethics, Communication Monographs, Customer Relationship Management, Business and Society Review, Journal of Consumer Marketing, and Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior.

Other Information:
Dr. Garrett serves on the board of directors for the Wisconsin Better Business Bureau, Educational Credials Evaluators, and the Wisconsin chapter of the Society of Consumer Affairs Professionals (SOCAP). He has also served as a volunteer consultant for the Better Business Bureau IN St. Louis and Milwaukee. In addition, he has consulted in the areas of customer satisfaction and marketing strategy for a variety of corporations including Miller Building System, Snoway Corporation, Southwestern Bell, S.C. Johnson Wax, Wisconsin Electric, Marshall & Ilsley Trust Company.

Contact Information:
Phone: (414) 288-3371
E-Mail: dennis.garrett@marquette.edu