MSAE Marketing Research Specialization

Common Core Courses:

ECON 201 Applied Econometrics
ECON 202 Applied Time-Series Econometrics and Forecasting
ECON 210 Microeconomic Theory and Applications
ECON 220 Macroeconomics Fluctuations: Theory and Applications

CORE Plus: Marketing Research Specialization Courses

BUAD 240 Marketing Management

BUAD 249 Marketing Research

Choose 6 hours from:

BUAD 241 Consumer Behavior

BUAD 242 Global Marketing Strategy

BUAD 244 Direct Marketing and e-Commerce

BUAD 245 Strategic Marketing

BUAD 246 Customer Relationship Management

BUAD 247 Marketing and Public Policy

BUAD 291 - up to 3 - 1 credit MBA Skills classes in SAS, SPSS and ArcMap

Six elective hours in Economics

Note that BUAD courses are standard courses in the MBA Program and in some cases prerequisite coursework may be required.