Specific Marketing Course
Requirements:
-
MARK 142 (Marketing Research) 3 credits
-
MARK 150 (Marketing Management) 3 credits
-
Three MARK electives from:
-
MARK 105 (Internship in Marketing)
3 credits
-
MARK 143 (Integrated Marketing Communications)
3 credits
-
MARK 144 (Marketing Logistics and Distribution
Strategy) 3 credits
-
MARK 145 (Product and Pricing Strategy)
3 credits
-
MARK 146 (Consumer Behavior) 3 credits
-
MARK 148 (Sales Management) 3 credits
-
MARK 152 (Retailing Management) 3 credits
-
MARK 153 (International Marketing)
3 credits
-
MARK 155 (Industrial Marketing) 3 credits
-
MARK 156 (Direct Marketing) 3 credits
-
MARK 157 (Marketing and Society) 3
credits
-
MARK 159 (Issues in Marketing) 3 credits
-
Three business electives – 9 credits
BUSINESS CORE COURSES
(43 credits)
-
BUEX 001 (Orientation to Business Administration)
1 credit
NOTE: Students transferring
into the college are required to enroll in BUEX 002 (Computer Literacy
in Business) instead of BUEX 001.
-
ACCO 030 (Principles of Financial Accounting)
3credits
-
ACCO 031 (Principles of Managerial
Accounting) 3 credits
-
ECON 043 (Principles of Microeconomics)
3 credits
-
ECON 044 (Principles of Macroeconomics)
3 credits
-
MANA 025 (Introductory Business Statistics)
3 credits
-
MANA 026 (Intermediate Business Statistics)
3 credits
-
ECON 110 (Applied Microeconomic Management)
3 credits
-
FINA 180 (Introduction to Financial
Management) 3 credits
-
MANA 156 (Behavior and Organization)
3 credits
-
MANA 170 (Operations and Supply Chain
Management) 3 credits
-
MARK 140 (Introduction to Marketing)
3 credits
-
MANA 120 (Introduction to Information
Technology) 3 credits
-
MANA 181 (Business and Its Environment)
3 credits
-
MANA 182 (Business Policies)
3 credits
NON-BUSINESS REQUIRED COURSES
(62 credits)
-
ENGL 001 (Expository Writing 1)
3 credits
-
ENGL 002 (Expository Writing 2)
3 credits
-
Literature Electives 6
credits
(students choose English or foreign
language literature courses)
-
HIST 001 (Growth of Western Civilization
1) 3 credits
-
HIST 001 (Growth of Western Civilization
2) 3 credits
(Students who have completed one
year of world history in high school with at least a B+ average may substitute
HIST 004 and HIST 005 or select two courses from POSC 020, 040, or 060)
-
MATH 070 (Finite Mathematics)
3 credits
-
MATH 071 (Elements of Calculus 1)
3 credits
-
PHIL 050 (Philosophy of Human Nature)
3 credits
-
PHIL 104 (Theory of Ethics)
3 credits
-
PHIL 108 (Business Ethics)
3 credits
-
CMST 012 (Public Speaking)
2 credits
-
(CMST 010 may be substituted)
3 credits
-
THEO 001 (Introduction to Theology)
3 credits
-
Theology Electives
6 credits
-
Non-College of Business Administration
Electives 18 credits
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