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“Do Consumers Have ‘Good Taste’?” The 2007 Kellstadt Speaker Series on April 27 to be presented by Dr. Morris B. Holbrook
Posted on March 29, 2007
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The Kellstadt Speakers Series and the Marquette University Department of Marketing presents:
"Taste Versus the Market: An Extension of Research on the Consumption of Motion Pictures ... or ... Do Consumers Have 'Good Taste'?"
by
Morris B. Holbrook
William T. Dillard Professor of Marketing
Columbia Business School
Columbia University
Friday, April 27
3:15pm – 5:00pm
David Straz Hall, Room 106
Marquette University, Milwaukee, WI
Morris B. Holbrook is the W. T. Dillard Professor of Marketing in the Graduate School of Business at Columbia University. Since 1975, he has taught courses at the Columbia Business School in such areas as Marketing Strategy, Consumer Behavior, and Commercial Communication in the Culture of Consumption. For a 20-year period (1977-1996), he was the most published author in the top journals (JM, JCR, JMR) in the entire marketing field. His research has covered important topics in marketing and consumer behavior focusing on communication, aesthetics, semiotics, hermeneutics, art, entertainment, music, motion pictures, nostalgia, and stereography. Recent books include The Semiotics of Consumption (with Elizabeth C. Hirschman and Mouton de Gruyter, 1993); Consumer Research (Sage, 1995); and Consumer Value (edited, Routledge, 1999). His presentation is based on research from his 2005 article that was published in the journal, Marketing Letters.
All are welcome to attend. A brief reception will follow on the 2nd floor of Straz Hall. For more information, contact Craig Andrews, Professor and Charles H. Kellsatdt Chair in Marketing, Marquette University, (414) 288-7181, craig.andrews@mu.edu. |
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