Marketing

Marketing Major Requirements

(for students entering Marquette prior to August 2007)

Marketing Major Requirements

(for students entering Marquette August 2007 or later)

Information on Marquette's Marketing Major

Marketing Major Learning Outcome

Understand and apply strategic and tactical concepts of marketing

Performance Measures

• Understand marketing principles
• Analyze marketing problems
• Develop solutions to marketing problems
• Communicate marketing concepts and analytical results to expert and non-expert clients

College of Business Administration Assessment & Learning Outcomes

Course Descriptions (PDF)

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